Use memory
science to make your ads drive big sales
A focused one-week sprint to nail your ad messaging and redesign your paid social creatives so they stick in your customers' brains like superglue.
Use memory
science to make your ads drive big sales
A focused one-week sprint to nail your ad messaging and redesign your paid social creatives so they stick in your customers' brains like superglue.
Trusted by teams at















SPEND LESS. SELL MORE
Memory-driven ads have the highest ROI in advertising. Lower cost per acquisition, higher conversion rates, compounding returns over time.

STAND OUT IN THE FEED
Apply neuroscience-backed copy and visual tweaks to dominate social feeds and burn your brand into buyer memory.

BOOST WORD OF MOUTH
What's easy to remember is also easy to repeat. Your customers won't shut up about you and become your sales team — for free.
Social ads should be optimised for memory, not clicks.
Social ads should be optimised for memory, not clicks.
Social media users rarely click and buy on the spot
They come to social platforms for entertainment, news, or learning something useful. Not for shopping.
Memory beats clicks every time
Your brand must burn into their minds during the scroll — so when they're ready to buy, you're the only option they remember.
Memory-driven advertising is your unfair advantage
Your ads will plant seeds that convert days, weeks or even months later. Use messaging and memory science to make them sticky.
Make ads that convert without clicks.
In one week.
Unforgettable
ads sprint
A focused one-week sprint to nail your ads messaging and redesign your paid social creatives so they stick in your customers' brains like superglue.
What you get
1 week of live and async work with me
Internal ads messaging guide
Two ads creation sessions
Access to Ads Inspo Library
Pricing
Early Stage, less than 1M EUR annual revenue
1,500 EUR
Growth Stage, 1M-10M EUR annual revenue
3,500 EUR
Mature, 10M+ EUR annual revenue
5,500 EUR
How it works

1. MIND READER WORKSHOP
In this 75min session, we dive deep into your dream customer's world to understand how they buy and uncover their hidden purchase drivers

2. YOUR UNFORGETTABLE MESSAGING
From those drivers, I will craft messages that will stick in your customers' heads. I put them together into an unforgettable messaging guide for your team.

3. TWO AD CREATION SESSIONS
In two 90-min sessions, we use your messaging guide to live-edit your actual ads so they are ready to launch by the time we hang up. Your team learns all the tricks by doing.
See results s in days.Watch revenue explode
over months
Memory-driven advertising works both in the short- and long term. Attract customers who are ready to buy today. Stick in the heads of customers who will buy tomorrow.


"Really big fan of Justyna and her Marketing Waiting Room concept!"
Kyle Racki, CEO @ Proposify
Proposify
tripled
LinkedIn Ads
performance
By applying memory-first approach to their advertising, Proposify tripled their LinkedIn Ads performance while cutting their budget in half!

"Really big fan of Justyna and her Marketing Waiting Room concept!"
Kyle Racki, CEO @ Proposify
Proposify
tripled
LinkedIn Ads
performance
By applying memory-first approach to their advertising, Proposify tripled their LinkedIn Ads performance while cutting their budget in half!



Testimonials

"Working with Justyna was (and still is) one of the best things I've done in 2025. She has a structured and thought-provoking approach that helped me cut through all the noise and finally get my head wrapped around what I wanted to say to my audience. She guided me to a crystal-clear messaging and positioning strategy that resonates with my ideal client profile. And she did that like a master and with flair. What I loved most was her relentless dedication to digging deep until we uncovered the core of my brand's story."
Michel
Founder @ CXM Academy

"Working with Justi was magical. She was structured, and genuinely thought-provoking.She helped me get clear on my positioning and it instantly changed how I approach content and ads. What I liked most was how she kept digging until we got to the real problem and the exact words my audience actually uses. The only thing to improve is making the AI assistant easier to keep in sync as my thinking evolves."
Joris
Founder @ Causality Engine

"I've been stuck on how to tell my story in my content for the last year or so, but after doing this, I had the breakthrough I've been looking for. Justi made it feel almost effortless to decode this mystery that's been puzzling me for so long!"
Finn
Fractional CMO for B2B services companies

"I found Justyna's way of inquiring about my business and my needs extremely thorough, didn't stop until she squeezed every bit of value out of me and then transformed that into an extremely useful messaging and positioning consultant. Working with her certainly helped me understand and tailor my business messaging and positioning much better."
Mihai
`Founder @ Foresion`

"One of the best things I've done for my content and strategy was to reach out to Justyna. She took all my braindumps, doubts and ideas and organised them into a shockingly crystal clear structure. Impact was immediate, and after our sessions I understood how to talk, think and create in order to attract bigger clients. And the AI assistant she created for me was nothing short of magic: A tool that helps me brainstorm and come up with ideas without losing sight of my targeting and goals. 10 out of 5 stars."
Andreea
Founder @ Hype Maven

"I've been fighting for a whole year to figure out my messaging and content strategy. And then just like that: BOOM! It all clicks"
Lydie
Founder @ INÉRO

"Justi unlocked my team and made them think in a way more creative way! I was buzzing with content ideas because it got me a really clear jumping off point to create relevant content"
Lena
Head of Marketing @ Getronics

"Justi clarified how our product solves buyers' problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions."
Mancy
Founder @ Justbanter.ai

"In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!"
Hans
Founder @ Demand Systems GmbH

One of the best investments I made! If you want to go from 'random acts of content' to a true, sustainable content strategy, you need to do this. It helped me tactically organize my content and go deep on my ICP and come up with 3 core content pillars that I can focus on to reach them
Anneliese
Co-founder @ ShowStop

Hi! I'm Justyna.
As Head of Marketing, I learned buyers rarely click and buy. They scroll past, remember the brand, and buy later.
So I stopped obsessing over clicks and started optimising for memory.
That's how I coined the Marketing Waiting Room concept: Own a distinctive space in buyers' minds before they're ready to buy.
Now I help my clients build unforgettable brands through distinctive messaging and memory science
About me
As Head of Marketing, I learned buyers rarely click and buy. They scroll past, remember the brand, and buy later.
So I stopped obsessing over clicks and started optimising for memory.
That's how I coined the Marketing Waiting Room concept: Own a distinctive space in buyers' minds before they're ready to buy.
Now I help my clients build unforgettable brands through distinctive messaging and memory science



Questions? Shoot! We respond within one hour



Find your claim to fame
Book a 15-minute intro call to discuss if this messaging sprint is right for you.
Limited spots available each month