Winners claim space in the mind of the buyer

People buy from brands that come to mind in key buying situations. Build your Marketing Waiting Room™ and be the brand they remember.

marketing waiting room control the time lag

What is Marketing Waiting Room™

The Marketing Waiting Room™ (MWR) concept was coined in early 2024 by Justyna Ciecierska, MSc, and quickly gained traction on LinkedIn because it put a name to a frustrating but universal problem:

How to deal with the marketing time lag?

You reach your audience but you can't tell when they're ready to buy. So you build a "waiting room" in their minds.

Most of your market is not in buying mode

Many marketing teams rely on direct-response tactics to generate clicks and conversions. These methods work—but only on in-market buyers, who make up just a small fraction of your total market. The rest? They aren’t actively looking, so they tune out.

The result? The majority of people you reach will not care. So you're wasting money on impressions to people who won't remember you exist.

Effective marketing does two things

1. Building memory structures for those who aren’t - so they think of you when the time comes.

2. Activating those who are ready to buy now.

Products and services

At Marketing Waiting Room™, we help marketing leaders at startups and SMEs implement strategies to claim space in the mind of the buyer. Check our products and services.

Mind Reader Workshop

Hey, I'm Justi CG

I've spent the last decade in the trenches, wearing multiple hats as a Head of Growth, Head of Brand and content creator. I’ve helped corporates, SMEs, B2B and B2C startups turn their customer knowledge into highly effective, cost-efficient marketing programs that drive serious business—so they’re not scrambling for leads at the end of each quarter but build a predictable and ever-growing pipeline of high-quality buyers.

justi cg portrait
Testimonials

I worked with these folks

And they loved it. But don't take my word for it.

Just one good idea of an outside growth expert like Justyna can completely transform your business.In our case, it was Justyna's idea to focus more on creating value to people first through high-quality content. She showed us in a structured way how this could bring a great return to us in the end and gave us a few possible options to set this up. This content became key in our acquisition strategy now and transformed our marketing.
Manuel Brandt
CEO @ Blogtec
My mentorship with Justi was one of the most fruitful ones I have ever had. She is super smart and good to carve out the gaps in your plans. Absolutely recommended
Luka Karsten Breitig
CEO @ The Happy Beavers

I've reached out to Justi with a broad problem: scaling content marketing. During our 30-minutes session, she quickly identified bottlenecks in our current process and offered practical advice on how to get past them. Thanks so much for the help!

Bogdan Pol
SEO Growth Strategist @ Scale
Justi was absolutely amazing. We walked through our onboarding flow and several other emails. She took the time to prepare the session, asked so many great questions, gets straight to the point and forced us to zoom out to what would drive impact. Justi's superpower is that she really puts herself in the shoes of the customers, keeps things simple and from there gives concrete action steps. We have a whole list of inspiring ideas and she even sent notes afterwards. Can't recommend talking to Justyna enough!
Daphne Tideman
Growth Consultant

Justi helped us identify our subscription business's weak spots and improve our conversion rates. She provided us with valuable insights into our target audience and challenged our way of thinking.

Mariah Freya
CEO & Founder @ Beducated

Justi helped me create my growth marketing strategy. She showed the possible options without making me commit to anything upfront which made her offer an absolute no-brainer.

Martin Hoeller
Founder @ In Your Face

I was just missing one big piece and that's why I was struggling. Justyna helped me figure out how to quickly fill in that piece with only a small amount of effort and time. Yay! Well worth the time I took to speak with her. I'm still floating with excitement from hearing her advice and knowing how to implement it.

Anita Toth
Chief Churn Crusher

Justi is a fantastic mentor. She helped me get to the root cause of my confusion regarding experiments and ultimately get a clear direction on it.

Pratik
Growth Strategist

Justi is really intelligent, extremely resourceful, and has so many creative ideas. She can put it all to words in an amazing way and she knows how to connect with any stakeholder. Besides that, she will challenge everyone to make things actionable.

Benthe Metselaar
Growth Consultant
Justi is my go-to-person for growth. When we teamed up for the first edition of Upstream festival, she demonstrated a unique combination of intelligence, creativity and grit. Looking forward to work and learn with her again.
Lars Crama
Private Lead | CXO | Supervisory Board Member

Justi truly helped in implementing new marketing ideas and processes that support our business strategy. We value the comprehensive approach to testing, identifying, and validating the most efficient strategies for gaining new business partners. Thanks to her, we not only met our goals but also found ourselves inspired by her innovative approach and mindset. It changed the way how we organize new marketing initiatives. The value we gained from their collaboration extended well beyond mere numbers on a business dashboard.

Marcin Joka
CEO at Photon Education
Justi's enthusiasm, challenger mentality, and open-mindedness were all instrumental in the growth of our marketing operations. Her perseverance and positiveness made a clear impact and largely influenced the team dynamics. Always prepared to stand up for what she believes is right for the business, and always a step ahead of the conventional digital marketing. Justyna is an exceptional growth marketeer, sharp storyteller, and a person with a vivid personality.
Pelagiya Dragomirova
Marketing Manager @ iO