Claim the #1 spot in the minds of your buyers

Marketing Waiting Room is a messaging consultancy that helps brands become the "first choice" through distinctive messaging and memory science.

Justyna - marketing expert with glasses

Trusted by teams at

Cisco logo
Getronics logo
Outlier logo
Medtrics logo
Ixon logo
CXM Academy logo
Foresion logo
Cisco logo
Getronics logo
Outlier logo
Medtrics logo
Ixon logo
CXM Academy logo
Foresion logo

Services

Check out my packages

messaging for ads

Unforgettable ads sprint

Clarify what your ads communicate and use memory science to make them drive big sales in the zero-click feed.

messaging + content strategy

Claim-to-fame sprint

Let's define your brand’s core message and the content strategy to make you famous for it.

messaging consultation

Messaging power hour

Get targeted, actionable messaging feedback in a focused 1-hour session.

Testimonials

Michel

"Working with Justyna was (and still is) one of the best things I've done in 2025. She has a structured and thought-provoking approach that helped me cut through all the noise and finally get my head wrapped around what I wanted to say to my audience. She guided me to a crystal-clear messaging and positioning strategy that resonates with my ideal client profile. And she did that like a master and with flair. What I loved most was her relentless dedication to digging deep until we uncovered the core of my brand's story."

Michel

Founder @ CXM Academy

Joris

"Working with Justi was magical. She was structured, and genuinely thought-provoking.She helped me get clear on my positioning and it instantly changed how I approach content and ads. What I liked most was how she kept digging until we got to the real problem and the exact words my audience actually uses. The only thing to improve is making the AI assistant easier to keep in sync as my thinking evolves."

Joris

Founder @ Causality Engine

Finn

"I've been stuck on how to tell my story in my content for the last year or so, but after doing this, I had the breakthrough I've been looking for. Justi made it feel almost effortless to decode this mystery that's been puzzling me for so long!"

Finn

Fractional CMO for B2B services companies

Mihai

"I found Justyna's way of inquiring about my business and my needs extremely thorough, didn't stop until she squeezed every bit of value out of me and then transformed that into an extremely useful messaging and positioning consultant. Working with her certainly helped me understand and tailor my business messaging and positioning much better."

Mihai

`Founder @ Foresion`

Andreea

"One of the best things I've done for my content and strategy was to reach out to Justyna. She took all my braindumps, doubts and ideas and organised them into a shockingly crystal clear structure. Impact was immediate, and after our sessions I understood how to talk, think and create in order to attract bigger clients. And the AI assistant she created for me was nothing short of magic: A tool that helps me brainstorm and come up with ideas without losing sight of my targeting and goals. 10 out of 5 stars."

Andreea

Founder @ Hype Maven

Lydie

"I've been fighting for a whole year to figure out my messaging and content strategy. And then just like that: BOOM! It all clicks"

Lydie

Founder @ INÉRO

Lena

"Justi unlocked my team and made them think in a way more creative way! I was buzzing with content ideas because it got me a really clear jumping off point to create relevant content"

Lena

Head of Marketing @ Getronics

Mancy

"Justi clarified how our product solves buyers' problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions."

Mancy

Founder @ Justbanter.ai

Hans

"In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!"

Hans

Founder @ Demand Systems GmbH

Anneliese

One of the best investments I made! If you want to go from 'random acts of content' to a true, sustainable content strategy, you need to do this. It helped me tactically organize my content and go deep on my ICP and come up with 3 core content pillars that I can focus on to reach them

Anneliese

Co-founder @ ShowStop

About me

As Head of Marketing, I learned buyers rarely click and buy. They scroll past, remember the brand, and buy later.

So I stopped obsessing over clicks and started optimising for memory.

That's how I coined the Marketing Waiting Room concept: Own a distinctive space in buyers' minds before they're ready to buy.

Now I help my clients build unforgettable brands through distinctive messaging and memory science

Justyna - founder and marketing expert