Claim the #1 spot in the minds of your buyers
Marketing Waiting Room is a messaging consultancy that helps brands stay top of mind through distinctive messaging and memory science.
Claim the #1 spot in the minds of your buyers
Marketing Waiting Room is a messaging consultancy that helps brands become the "first choice" through distinctive messaging and memory science.
Trusted by teams at














Services
Check out my packages
Unforgettable ads sprint
Clarify what your ads communicate and use memory science to make them drive big sales in the zero-click feed.
Claim-to-fame sprint
Let's define your brand’s core message and the content strategy to make you famous for it.
Messaging power hour
Get targeted, actionable messaging feedback in a focused 1-hour session.



Testimonials

"Working with Justyna was (and still is) one of the best things I've done in 2025. She has a structured and thought-provoking approach that helped me cut through all the noise and finally get my head wrapped around what I wanted to say to my audience. She guided me to a crystal-clear messaging and positioning strategy that resonates with my ideal client profile. And she did that like a master and with flair. What I loved most was her relentless dedication to digging deep until we uncovered the core of my brand's story."
Michel
Founder @ CXM Academy

"Working with Justi was magical. She was structured, and genuinely thought-provoking.She helped me get clear on my positioning and it instantly changed how I approach content and ads. What I liked most was how she kept digging until we got to the real problem and the exact words my audience actually uses. The only thing to improve is making the AI assistant easier to keep in sync as my thinking evolves."
Joris
Founder @ Causality Engine

"I've been stuck on how to tell my story in my content for the last year or so, but after doing this, I had the breakthrough I've been looking for. Justi made it feel almost effortless to decode this mystery that's been puzzling me for so long!"
Finn
Fractional CMO for B2B services companies

"I found Justyna's way of inquiring about my business and my needs extremely thorough, didn't stop until she squeezed every bit of value out of me and then transformed that into an extremely useful messaging and positioning consultant. Working with her certainly helped me understand and tailor my business messaging and positioning much better."
Mihai
`Founder @ Foresion`

"One of the best things I've done for my content and strategy was to reach out to Justyna. She took all my braindumps, doubts and ideas and organised them into a shockingly crystal clear structure. Impact was immediate, and after our sessions I understood how to talk, think and create in order to attract bigger clients. And the AI assistant she created for me was nothing short of magic: A tool that helps me brainstorm and come up with ideas without losing sight of my targeting and goals. 10 out of 5 stars."
Andreea
Founder @ Hype Maven

"I've been fighting for a whole year to figure out my messaging and content strategy. And then just like that: BOOM! It all clicks"
Lydie
Founder @ INÉRO

"Justi unlocked my team and made them think in a way more creative way! I was buzzing with content ideas because it got me a really clear jumping off point to create relevant content"
Lena
Head of Marketing @ Getronics

"Justi clarified how our product solves buyers' problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions."
Mancy
Founder @ Justbanter.ai

"In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!"
Hans
Founder @ Demand Systems GmbH

One of the best investments I made! If you want to go from 'random acts of content' to a true, sustainable content strategy, you need to do this. It helped me tactically organize my content and go deep on my ICP and come up with 3 core content pillars that I can focus on to reach them
Anneliese
Co-founder @ ShowStop

Hi! I'm Justyna.
As Head of Marketing, I learned buyers rarely click and buy. They scroll past, remember the brand, and buy later.
So I stopped obsessing over clicks and started optimising for memory.
That's how I coined the Marketing Waiting Room concept: Own a distinctive space in buyers' minds before they're ready to buy.
Now I help my clients build unforgettable brands through distinctive messaging and memory science
About me
As Head of Marketing, I learned buyers rarely click and buy. They scroll past, remember the brand, and buy later.
So I stopped obsessing over clicks and started optimising for memory.
That's how I coined the Marketing Waiting Room concept: Own a distinctive space in buyers' minds before they're ready to buy.
Now I help my clients build unforgettable brands through distinctive messaging and memory science
