Sell with one, consistent story

Your product is awesome. But the way you talk about it isn't keeping up. I help B2B companies find the one, consistent positioning story that works across every channel, every conversation, and every deal.

Justyna - marketing expert with glasses

Trusted by teams at

Cisco logo
Getronics logo
Outlier logo
Medtrics logo
Ixon logo
CXM Academy logo
Foresion logo
Cisco logo
Getronics logo
Outlier logo
Medtrics logo
Ixon logo
CXM Academy logo
Foresion logo
SELL WITH A CLEAR STORY

SELL WITH A CLEAR STORY

Tell a compelling and clear story consistently across marketing and sales

DIFFERENTIATE FROM COMPETITION

DIFFERENTIATE FROM COMPETITION

No more stuttering when someone easks you why you're better than others.

EXPLODE DEMAND FOR YOUR PRODUCT

EXPLODE DEMAND FOR YOUR PRODUCT

Become known for what you do best and drive big sales.

This workshop is for you if...

🧠

You can't articulate what makes you different

When someone asks why you're better than competitors, you choke. When you ask your customers, they say something generic like 'I like the UI'. Nobody on the team can name the one thing you do better, or say it in a sentence. So you keep losing deals and watch competitors pull further and further ahead.

📊

Your product has outgrown its original positioning

You started as one thing and became another. On demos, prospects are surprised by all the things your product does, which means your marketing sells a smaller version of your company than the one that exists.

You're all things to all people

Multiple verticals, multiple personas, multiple use cases. Every segment uses your product differently, so your messaging keeps stretching to cover all of it and ends up meaning nothing to anyone.

🏷️

You can't name your category

No existing category fully describes what your product does. Even your competitors can't agree on what to call this space, which makes it harder for buyers to find you and understand your value.

🎤

Marketing says one thing, sales says another

The story you tell on the website or marketing channels drifts away from the one in sales calls. Somewhere between the first click and the proposal, the message gets vague, and you can feel deals slipping through the gap.

😅

You're stuck between 'too generic' and 'too detailed'

Go high-level, and you sound like everyone else. Go specific, and the message gets cluttered and persona-heavy. You can't find the sweet spot where one clear thing lands with the right people.

Packages and pricing

BASE PACKAGE

Positioning & messaging strategy

A two-week sprint to find your strongest positioning and turn it into one clear story your whole team can sell with.

2,500

EUR

What you get

2-week positioning sprint (live and async)

2x Deep-dive positioning and messaging workshops

Competitor analysis

Target audience description

Problem framing

Differentiated value framing

Positioning & messaging canvas

+ Add implementation packs to bring your positioning to life

ADD-ON

Homepage rewrite

Starting from

800

EUR
What you get

Homepage messaging

About page copy direction

Key landing page headlines

Call-to-action recommendations

ADD-ON

Sales enablement

Starting from

1000

EUR
What you get

LinkedIn profile optimization

Bio templates for all platforms

Content pillars strategy

Post templates & hooks

ADD-ON

Marketing campaign

Starting from

1500

EUR
What you get

Ad copy frameworks

Headline variations

Value proposition angles

CTA recommendations

clip
Michel

Working with Justyna was the best thing we've done in 2025

Michel

Founder @ CXM Academy

"She guided us to a crystal-clear messaging and positioning strategy that resonates with our ideal clients. And she did that like a master and with flair. She was digging deep until we uncovered the core of our brand's value."

The Goods.

Here's what you get

Your claim-to-fame messaging infographic

A ridiculously pretty infographic that captures the problem you solve, what makes your solution unique, and the exact messages to hammer in every piece of content until your audience recites it all back to you at 3 am half-asleep.

Messaging infographic
Content strategy

Content strategy: your team's single source of truth

I translate your claim-to-fame into a practical content strategy that helps you spread the word. It breaks down how to adapt the message for different personas, stages of awareness, channels, and formats. This becomes your team's single source of truth.

Implementation: 2x 90-min co-working sessions

I don't just hand you the strategy; I help you execute it. I will work directly with your team to co-create the first batch of assets of your choice. During the sessions your team learns while doing how to use the messaging and content strategy to create banger content long after I'm gone.

Implementation co-working sessions

How it works

About me

As 2x Head of Marketing I struggled with one HUGE problem:

How to translate positioning and messaging strategy into actionable and practical guidelines for my team.

I've read all the books and listened to all the podcasts out there but couldn't find a straightforward answers to my questions. So I created all the resources, methodologies and guidelines myself.

Today, I've practiced my approach with 50+ clients and I'm excited to help you too!

Justyna - founder and marketing expert

Testimonials

Michel

"Working with Justyna was (and still is) one of the best things I've done in 2025. She has a structured and thought-provoking approach that helped me cut through all the noise and finally get my head wrapped around what I wanted to say to my audience. She guided me to a crystal-clear messaging and positioning strategy that resonates with my ideal client profile. And she did that like a master and with flair. What I loved most was her relentless dedication to digging deep until we uncovered the core of my brand's story."

Michel

Founder @ CXM Academy

Joris

"Working with Justi was magical. She was structured, and genuinely thought-provoking.She helped me get clear on my positioning and it instantly changed how I approach content and ads. What I liked most was how she kept digging until we got to the real problem and the exact words my audience actually uses. The only thing to improve is making the AI assistant easier to keep in sync as my thinking evolves."

Joris

Founder @ Causality Engine

Finn

"I've been stuck on how to tell my story in my content for the last year or so, but after doing this, I had the breakthrough I've been looking for. Justi made it feel almost effortless to decode this mystery that's been puzzling me for so long!"

Finn

Fractional CMO for B2B services companies

Mihai

"I found Justyna's way of inquiring about my business and my needs extremely thorough, didn't stop until she squeezed every bit of value out of me and then transformed that into an extremely useful messaging and positioning consultant. Working with her certainly helped me understand and tailor my business messaging and positioning much better."

Mihai

`Founder @ Foresion`

Andreea

"One of the best things I've done for my content and strategy was to reach out to Justyna. She took all my braindumps, doubts and ideas and organised them into a shockingly crystal clear structure. Impact was immediate, and after our sessions I understood how to talk, think and create in order to attract bigger clients. And the AI assistant she created for me was nothing short of magic: A tool that helps me brainstorm and come up with ideas without losing sight of my targeting and goals. 10 out of 5 stars."

Andreea

Founder @ Hype Maven

Lydie

"I've been fighting for a whole year to figure out my messaging and content strategy. And then just like that: BOOM! It all clicks"

Lydie

Founder @ INÉRO

Lena

"Justi unlocked my team and made them think in a way more creative way! I was buzzing with content ideas because it got me a really clear jumping off point to create relevant content"

Lena

Head of Marketing @ Getronics

Mancy

"Justi clarified how our product solves buyers' problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions."

Mancy

Founder @ Justbanter.ai

Hans

"In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!"

Hans

Founder @ Demand Systems GmbH

Anneliese

One of the best investments I made! If you want to go from 'random acts of content' to a true, sustainable content strategy, you need to do this. It helped me tactically organize my content and go deep on my ICP and come up with 3 core content pillars that I can focus on to reach them

Anneliese

Co-founder @ ShowStop

Find your claim to fame

Book a 15-minute intro call to discuss if this messaging sprint is right for you.

Limited spots available each month