The Marketing Waiting Room™ (MWR) concept was coined in early 2024 by Justyna Ciecierska, MSc, and quickly gained traction on LinkedIn because it put a name to a frustrating but universal problem:
How to deal with the marketing time lag?
You reach your audience but you can't tell when they're ready to buy. So you build a "waiting room" in their minds.
Many marketing teams rely on direct-response tactics to generate clicks and conversions. These methods work—but only on in-market buyers, who make up just a small fraction of your total market. The rest? They aren’t actively looking, so they tune out.
The result? The majority of people you reach will not care. So you're wasting money on impressions to people who won't remember you exist.
1. Building memory structures for those who aren’t - so they think of you when the time comes.
2. Activating those who are ready to buy now.
At Marketing Waiting Room™, we help marketing leaders at startups and SMEs implement strategies to claim space in the mind of the buyer. Check our products and services.
Mind Reader Workshop
I've spent the last decade in the trenches, wearing multiple hats as a Head of Growth, Head of Brand and content creator. I’ve helped corporates, SMEs, B2B and B2C startups turn their customer knowledge into highly effective, cost-efficient marketing programs that drive serious business—so they’re not scrambling for leads at the end of each quarter but build a predictable and ever-growing pipeline of high-quality buyers.
And they loved it. But don't take my word for it.
I've reached out to Justi with a broad problem: scaling content marketing. During our 30-minutes session, she quickly identified bottlenecks in our current process and offered practical advice on how to get past them. Thanks so much for the help!
Justi helped us identify our subscription business's weak spots and improve our conversion rates. She provided us with valuable insights into our target audience and challenged our way of thinking.
Justi helped me create my growth marketing strategy. She showed the possible options without making me commit to anything upfront which made her offer an absolute no-brainer.
I was just missing one big piece and that's why I was struggling. Justyna helped me figure out how to quickly fill in that piece with only a small amount of effort and time. Yay! Well worth the time I took to speak with her. I'm still floating with excitement from hearing her advice and knowing how to implement it.
Justi is a fantastic mentor. She helped me get to the root cause of my confusion regarding experiments and ultimately get a clear direction on it.
Justi is really intelligent, extremely resourceful, and has so many creative ideas. She can put it all to words in an amazing way and she knows how to connect with any stakeholder. Besides that, she will challenge everyone to make things actionable.
Justi truly helped in implementing new marketing ideas and processes that support our business strategy. We value the comprehensive approach to testing, identifying, and validating the most efficient strategies for gaining new business partners. Thanks to her, we not only met our goals but also found ourselves inspired by her innovative approach and mindset. It changed the way how we organize new marketing initiatives. The value we gained from their collaboration extended well beyond mere numbers on a business dashboard.
