Let's define your claim to fame
We'll find your brand's most powerful message and build a content strategy to make your brand known for it.
Let's define your claim to fame
We'll find your brand's most powerful message and build a content strategy to make your brand known for it.
Trusted by teams at
STAND OUT IN A CROWDED MARKET
A crystal-clear claim to fame makes you instantly recognisable and impossible to ignore — even when buyers are comparing a dozen alternatives.
CONVERT MORE WITH LESS EFFORT
When your messaging speaks directly to your buyer's problem, every piece of content, ad, and sales conversation does more work with fewer words.
BUILD A BRAND PEOPLE TALK ABOUT
What's clear and memorable gets repeated. Give your audience a simple story to tell and they become your loudest advocates — for free.
Find your claim to fame
In three weeks.
Claim to Fame
Sprint
Let's define what your brand should be known for and bring it to life in your content.
What you get
3 Weeks of hybrid work (live + async)
Messaging strategy
Content strategy
2x content creation workshop
30-day support period
Pricing
Early Stage, less than $2M annual revenue
1,500 EUR
Growth Stage, $2-$20M annual revenue
2,500 EUR
Mature, $20M+ annual revenue
5,000 EUR
Working with Justyna was the best thing we've done in 2025
Michel
Founder @ CXM Academy
"She guided us to a crystal-clear messaging and positioning strategy that resonates with our ideal clients. And she did that like a master and with flair. She was digging deep until we uncovered the core of our brand's value."
The Goods.
Here's what you get
Your claim-to-fame messaging infographic
A ridiculously pretty infographic that captures the problem you solve, what makes your solution unique, and the exact messages to hammer in every piece of content until your audience recites it all back to you at 3 am half-asleep.
Content strategy: your team's single source of truth
I translate your claim-to-fame into a practical content strategy that helps you spread the word. It breaks down how to adapt the message for different personas, stages of awareness, channels, and formats. This becomes your team's single source of truth.
Implementation: 2x 90-min co-working sessions
I don't just hand you the strategy; I help you execute it. I will work directly with your team to co-create the first batch of assets of your choice. During the sessions your team learns while doing how to use the messaging and content strategy to create banger content long after I'm gone.
How it works
Hi! I'm Justyna.
As 2x Head of Marketing I struggled with one HUGE problem:
How to translate positioning and messaging strategy into actionable and practical guidelines for my team.
I've read all the books and listened to all the podcasts out there but couldn't find a straightforward answers to my questions. So I created all the resources, methodologies and guidelines myself.
Today, I've practiced my approach with 50+ clients and I'm excited to help you too!
About me
As 2x Head of Marketing I struggled with one HUGE problem:
How to translate positioning and messaging strategy into actionable and practical guidelines for my team.
I've read all the books and listened to all the podcasts out there but couldn't find a straightforward answers to my questions. So I created all the resources, methodologies and guidelines myself.
Today, I've practiced my approach with 50+ clients and I'm excited to help you too!
Testimonials
"Working with Justyna was (and still is) one of the best things I've done in 2025. She has a structured and thought-provoking approach that helped me cut through all the noise and finally get my head wrapped around what I wanted to say to my audience. She guided me to a crystal-clear messaging and positioning strategy that resonates with my ideal client profile. And she did that like a master and with flair. What I loved most was her relentless dedication to digging deep until we uncovered the core of my brand's story."
Michel
Founder @ CXM Academy
"Working with Justi was magical. She was structured, and genuinely thought-provoking.She helped me get clear on my positioning and it instantly changed how I approach content and ads. What I liked most was how she kept digging until we got to the real problem and the exact words my audience actually uses. The only thing to improve is making the AI assistant easier to keep in sync as my thinking evolves."
Joris
Founder @ Causality Engine
"I've been stuck on how to tell my story in my content for the last year or so, but after doing this, I had the breakthrough I've been looking for. Justi made it feel almost effortless to decode this mystery that's been puzzling me for so long!"
Finn
Fractional CMO for B2B services companies
"I found Justyna's way of inquiring about my business and my needs extremely thorough, didn't stop until she squeezed every bit of value out of me and then transformed that into an extremely useful messaging and positioning consultant. Working with her certainly helped me understand and tailor my business messaging and positioning much better."
Mihai
`Founder @ Foresion`
"One of the best things I've done for my content and strategy was to reach out to Justyna. She took all my braindumps, doubts and ideas and organised them into a shockingly crystal clear structure. Impact was immediate, and after our sessions I understood how to talk, think and create in order to attract bigger clients. And the AI assistant she created for me was nothing short of magic: A tool that helps me brainstorm and come up with ideas without losing sight of my targeting and goals. 10 out of 5 stars."
Andreea
Founder @ Hype Maven
"I've been fighting for a whole year to figure out my messaging and content strategy. And then just like that: BOOM! It all clicks"
Lydie
Founder @ INÉRO
"Justi unlocked my team and made them think in a way more creative way! I was buzzing with content ideas because it got me a really clear jumping off point to create relevant content"
Lena
Head of Marketing @ Getronics
"Justi clarified how our product solves buyers' problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions."
Mancy
Founder @ Justbanter.ai
"In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!"
Hans
Founder @ Demand Systems GmbH
One of the best investments I made! If you want to go from 'random acts of content' to a true, sustainable content strategy, you need to do this. It helped me tactically organize my content and go deep on my ICP and come up with 3 core content pillars that I can focus on to reach them
Anneliese
Co-founder @ ShowStop
Find your claim to fame
Book a 15-minute intro call to discuss if this messaging sprint is right for you.
Limited spots available each month