Uncover new channels, content angles, strategic opportunities or disruptive campaigns ideas hiding beneath the surface.
Online workshop for teams
Step inside your buyer’s mind. Reveal hidden opportunities. Go from "meh" to magnetic marketing in a matter of hours. Not weeks.
This completely transformed our business!
It helped us identify high-value content motions. We were able to implement them right away. It became the key to our winning marketing strategy.
Your team is sitting on a goldmine of buyer insights hidden in plain sight, waiting to be uncovered.
When you tap into them the right way, you’ll see new channels, content angles, strategic opportunities or disruptive campaigns ideas.
Whether it’s an article, pitch deck, social post, landing page, or ad, creating marketing assets always starts from scratch. There's no clear starting point and every attempt takes too much mental effort.
Your content either drowns in technical jargon, resonating only with niche experts, or feels too salesy, pushing buyers away. It lacks the balance of depth, nuance, and emotional pull needed to truly connect.
They hear their struggles, objections, and buying triggers first-hand. But instead of turning those insights into marketing that pulls in more buyers, they stay trapped in scattered conversations, unshared and unused.
You want to expand your reach. But your messaging keeps hitting the same small pool of already convinced buyers while the ones who aren’t actively looking scroll right past.
This workshop is powered by Empathy Probing™, a methodology rooted in behavioral science and latest marketing research.
It's designed to uncover buyer insights so deep, it feels like mind reading.
Before a buyer even starts looking, their mind is already making choices. We’ll uncover the key situations, triggers, and thought patterns (Category Entry Points) that make buyers consider solutions like yours. This is the basis of every successful marketing strategy.
Before a buyer even starts looking, their mind is already making choices. We’ll uncover the key situations, triggers, and thought patterns (Category Entry Points) that make buyers consider solutions like yours. This is the basis of every successful marketing strategy.
This is where everything clicks. Ideas start pouring in faster than you can write them down. With your buyers' key moments mapped out, we uncover deep emotions, hidden triggers, overlooked touchpoints, and untapped channels. Suddenly, you’re seeing opportunities you never noticed before—new ways to reach buyers, fresh angles for content, and smarter ways to use every marketing channel at your disposal. who etc
This is where everything clicks. Ideas start pouring in faster than you can write them down. With your buyers' key moments mapped out, we uncover deep emotions, hidden triggers, overlooked touchpoints, and untapped channels. Suddenly, you’re seeing opportunities you never noticed before—new ways to reach buyers, fresh angles for content, and smarter ways to use every marketing channel at your disposal. who etc
By now, high-impact opportunities will be staring you in the face. Together, we’ll prioritise one and start bringing it to life. Whether it’s a campaign concept, a new content play, a pitch deck, or a landing page draft. You’ll leave with something tangible, so your team can run with it immediately - no second-guessing, no delays.
By now, high-impact opportunities will be staring you in the face. Together, we’ll prioritise one and start bringing it to life. Whether it’s a campaign concept, a new content play, a pitch deck, or a landing page draft. You’ll leave with something tangible, so your team can run with it immediately - no second-guessing, no delays.
You know how to deploy your content across channels strategically to make your brand look and feel famous. You achieve the “wow, they’re everywhere!” effect everybody will want to screenshot and copy
You’ll realize you’ve only been scratching the surface of what's possible - unlock hidden opportunities to stand out, capture attention, and get in front of your ideal buyers long before they’re ready to buy
You know how to deploy your content across channels strategically to make your brand look and feel famous. You achieve the “wow, they’re everywhere!” effect everybody will want to screenshot and copy
You know what it takes to create content that works for you behind the scenes: pre-selling, pre-suading, and influencing without ever feeling like a sales pitch.
To maximize future growth, you need to create marketing assets that capture the attention of a broader audience - those who aren’t actively looking yet but will be one day. Since they’re not as engaged as in-market buyers, your strategy needs to be exceptionally clever. That’s exactly what you’ll walk away with.
Your sales team has a front-row seat to your buyers’ biggest challenges, objections, and desires. They will unlock a new way of thinking, helping them connect the dots between what they hear in conversations and how marketing can amplify it.
Your teams will walk away with a shared understanding of what truly moves buyers, making collaboration effortless.
About Justi CG
Hi, I'm Justyna - founder of Marketing Waiting Room™ - where we help marketing teams claim space in the mind of the buyer. Because that’s what winners do.
As a 3x marketing leader and 1x founder, I’ve learned one simple truth:
Your marketing is only as powerful as your ability to see the world through your buyer’s eyes.
This is what separates forgettable brands from iconic ones.
It’s what turns mediocre marketing into magnetic marketing. And it’s what I teach teams—because once you see what your buyers see, you never market the same way again.
Justi is a real expert. In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!
I was super impressed by Justi's knowledge and deep understanding of building a brand through top-notch content. She essentially outlined a strategy for me to start with. Her approach was thoughtful and tailored to our specific needs, making the advice highly relevant and immediately applicable. Additionally, Justyna was very pleasant to communicate with, creating a positive and encouraging atmosphere throughout our session.
Before working with Justi, we needed to enhance our messaging to showcase our product's unique value. Justi led us through a Figma exercise to map our customers' current and ideal states. This clarified how our product solves their problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions. Justi's empathy probing and the frameworks she developed over the years were instrumental in this process. I highly recommend The Marketing Waiting Room BootCamp—her guidance has been invaluable!
Justi's expertise shines through her well-structured approach and insightful sharing of best practices. Her user-friendly content strategy framework made the session both understandable and actionable. She skillfully kept me on track with my goals and offered a valuable formula for creating compelling content. I'm truly impressed and plan to seek further advice from her.
Justi truly helped in implementing new marketing ideas and processes that support our business strategy. We value the comprehensive approach to testing, identifying, and validating the most efficient strategies for gaining new business partners. Thanks to her, we not only met our goals but also found ourselves inspired by her innovative approach and mindset. It changed the way how we organize new marketing initiatives. The value we gained from their collaboration extended well beyond mere numbers on a business dashboard.
This was the most impactful marketing workshop I've ever done, hands down. The Mind Reader approach has helped me better understand how to generate, quality and convert leads. Since adopting this approach I’ve already landed new clients. It literally gives you a system to generate business. I mean, what more could you want?
It was brief and incredibly impactful. We appreciate how Justi helped us return to the fundamentals and offered a fresh perspective on presenting problems and opportunities for our user groups. This workshop delivered immense value in such a short time - thank you!
This unlocked my team and made them think in a way more creative way! I was buzzing with content ideas because it got me a really clear sort of jumping off point of where I would have to go in the customer journey to create relevant content.
I've been fighting for a whole year to figure out my messaging. And then just like that: BOOM! It all clicks.
